To the ambitious mums who’ve built a career they’re proud of, and are ready for something that’s theirs, without giving up what they’ve worked for.
Maybe you’re not the same person who started that career, and you’re wondering about doing something of your own. Maybe the juggle has started to cost more than it gives. Or maybe you just want to feel like yourself again.
Wherever you are, you’re in the right place. This page is about how I got here, but it’s really about where you could go next...
Hi, I'm Jenna
I spent nearly 12 years building a career I was proud of. I loved working and growing, but over time, something started to feel off. My health was suffering, and I was burnt out from juggling work, family and everything in between.
I wanted to be that mum: up early instead of hitting snooze three times, school bags packed the night before, and properly present with my daughters, not half-listening while my head was still at work.
The reality? Running late, answering emails at the school gate, shouting more than I wanted to admit, and always playing catch-up.
Eventually, I realised that if I wanted things to change, I had to take control. My daughters weren’t getting any younger, and I wanted to be there for them without the guilt.
When I first looked into building something online, I had the same questions you might have. Could I actually do this? What about a steady income? Was it worth the risk?
But I took the first step, and in June 2024, I left my job to go all in. I was lucky to have the support to do that, and not everyone does.
Building a business takes time, which is why I’d always suggest starting alongside what you already have. With AI and the tools available now, that’s far simpler and quicker than it was even a few years ago.
What I found wasn’t just more flexibility. It was control over my own time. Something that’s mine. And a quiet confidence that I’m enough, exactly as I am, and capable of more than I ever imagined in my career.
Today, I’ve built a business I’m proud of, and a life that works for my family. I’m always learning and growing, but I now know how to create the life I want, and that’s exactly what I want to help you do. That’s why I created Just Mam Life.
The Personal Bits
I’m from the North East of England, where mums are mams. Hence Just Mam Life. Mum, mam or mom, you’re in the right place.
Tea with chocolate is my favourite indulgence. Usually saved for the weekend, or a weekday that calls for it. Milk in first, chocolate straight from the fridge. (I know, don’t judge!)
I’m a dance mum, a football (soccer!) mum and a cockapoo mum, so most weeks are crazy, and I wouldn’t have it any other way. Running my own business is actually the calmest part.
Recovering workaholic. I still love working hard, but now I choose when I log off (or my daughters do!)
Love a Netflix binge (something easy like Virgin River or Ginny & Georgia, or a Harlan Coben series) or an episode of Diary of a CEO. It really depends on the mood.
What Drives Me
MY WHY
No mum should have to choose between being there for her family and building the career she’s worked for. She can have both, on her own terms.
MY MISSION
To help ambitious working mums turn what they already know into something of their own, so success and motherhood can coexist.
MY VISION
A future where mums write their own rules, building businesses and lives that fit them, and our children, and the generations after them, grow up knowing they can do the same.
What Matters To Me
The values behind everything I do, and how I’ll show up for you.
FAMILY FIRST
Life comes first, and that’s built in. Pause when you need to, pick it back up when you can. Taking longer isn’t falling behind.
GROWTH
We keep learning and keep showing up. Progress, not perfection, for your business and for you.
KINDNESS
This is a judgement-free space. We celebrate each other’s wins, and we’re there for each other on the wobbly days.
SELF-CARE
Your wellbeing isn’t the reward at the end. It’s part of the plan, because you build better when you’re looked after.
AUTHENTICITY
Honest and real, always with care. We share the wins and the work in progress. Real doesn’t mean raw; it means true.
How I Can Help
I created the Online Income Map to help you see what you already bring, and where it could fit online. When you’re ready to act on it, there’s a step-by-step process to help you turn your map into something real, with an AI team and a community alongside you.